Always distributor, Procter & Gamble made the decision to remove the Venus sign (which represents femininity and the female sex) from all its feminine products. This decision was made in response to several calls from the transgender community about the unfairness of the symbol on the Always products. According to them, “not all people who menstruate are women and not all women menstruate”.
In a statement to TEGNA, Procter & Gamble had this to say: “For over 35 years Always has championed girls and women, and we will continue to do so. We’re also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers. We routinely assess our products, packaging, and designs. We take into account a variety of inputs, including consumer feedback, to ensure we are meeting the needs of everyone who uses our products. The change to our pad wrapper design is consistent with that practice.”
Always is not the first company to receive calls of concern by the transgender community. While some companies like MasterCard, Lyft and Tinder have responded to the calls, there are many other companies who have not done so, for now. There is no indication as to the particular date when Always will officially remove the Venus symbol but since the company has already made a statement, it is definitely underway.